I recently read “Yes! 50 secrets from the science of persuasion” by Goldstein, Martin and Cialdini (Profile books, 2007). Written by a USA/UK team, it summarises a wide range of published scientific experiments, some of which are very recent, and draws out lessons for managers and workers in marketing/sales. It’s similar in its themes to [...]
Filed under: Psychology, persuasion | 2 Comments »
