Another excellent talk from TED.com about behavioural economics (to add to those already covered on this blog). Dan Pink, a former speech writer for Al Gore, explains how a lot of business practice still relies on extrinsic motivation which is known scientifically to be counter-productive (explained previously on this blog). He echoes Phil Rozenweig’s charge [...]
Filed under: Bias, Economics, persuasion | 2 Comments »
An outstanding piece of writing on biases that came out last year was Daniel Kahneman and Jonathan Renshon’s “Why Hawks Win” in Foreign Policy. Rather than look at the evidence or effects for one particular bias, the authors consider the whole spectrum of biases and how they affect a particular decision: of whether or not [...]
Filed under: Bias, Psychology, persuasion | Leave a Comment »
I recently read “Yes! 50 secrets from the science of persuasion” by Goldstein, Martin and Cialdini (Profile books, 2007). Written by a USA/UK team, it summarises a wide range of published scientific experiments, some of which are very recent, and draws out lessons for managers and workers in marketing/sales. It’s similar in its themes to [...]
Filed under: Psychology, persuasion | 2 Comments »
