Monkeys show loss aversion, too

Given a choice between a risky decision and a safe decision, people choose differently depending on whether the payoffs are described as a gain or losses. This is known as “loss aversion”. Laurie Santos and her colleagues worked out how to give monkeys a choice that could be presented either as a gain or loss. Their choice patterns matched the behaviour of humans, as she reveals in this TED talk which really gets going after about eight minutes. It turns out that “a monkey financial advisor is just as dumb as your human financial advisor.”

Advertisements
  1. Leave a comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: