Posts Tagged English
This post is aimed at people who write as part of their jobs; newsletters, reports, articles or blog posts, for example. Though not part of this blog’s usual mission, I think it deserves a public airing. It was co-authored for a private forum with colleagues at the Higher Education Academy.
What are the dangers of neglecting good practice?
- Wrong tribe. Some academic audiences are turned off by the languages of business or of educational research. They want to be spoken to in their own tribe’s language.
- Wrong tone. A piece of advice is taken as an order. A quick to-the-point message is taken as impolite.
- Too long. Readers decide it’s not worth the effort.
- Point not clear. Readers don’t complete the message because the title and first sentence don’t establish a relevance to them.
- Too idiomatic. International readers may have difficulty unless the language is simplified.